Editorial
Majorelle Blue: How a Painter (Almost) Trademarked a Colour
How a French painter lent his surname to a blue that Morocco had been dyeing, firing and painting for centuries — and what that tells us about who gets to own a colour.
Everyone repeats the same tidy line: a painter fell in love with Marrakech, invented an electric blue, and trademarked it. Almost every clause is a simplification. The colour was already deep in Morocco's visual language — in indigo, in the cobalt of Fez, in the blue of zellige — long before Jacques Majorelle poured it over a single studio wall. What he actually did was rarer and stranger: not invent a colour, but compose a place, and attach a name to a hue no one can truly own.