SUPERMARKET

SUPERMARKET borrows its title from the language of retail — and means it literally. The exhibition asks what it means to shop for art today: are you acquiring an object, an idea, an identity, or a form of cultural capital? What produces value, and what creates the sense of urgency that makes you want to take something home? The format is deliberate. Thirty-five UAE-based artists without gallery representation, all presenting work within an accessible price range. No gatekeeping. No usual assumptions about exclusivity or who gets to collect. The gesture is economic and symbolic simultaneously: Foundry is proposing that collecting can be a more open and participatory act than the art world typically allows. At its heart, SUPERMARKET makes the mechanisms of the art system visible — how culture is packaged, circulated and assigned value — while collapsing the distance between artwork and audience. It is not a critique of the market so much as a proposal for a different relationship to it. Come to look. Stay to buy, if you want. The prices make that genuinely possible. Artists include Elizaveta Pugacheva, Solimar Miller, Afrorabian, Maitha Bushelaibi, Ghalia Kalaji and thirty others working across the Emirates without institutional backing.

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